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Roofing · Website redesign + Google Ads
A new Google Ads campaign converting at 7.58% from launch
We rebuilt LifeTime's site around the free estimate and launched a Search campaign from scratch.
Key result
7.58%
Conversion rate
01 · The Challenge
LifeTime Roofing needed a steady flow of quote requests from homeowners across Toronto and the GTA. There was no existing campaign to optimize, so the site and the ads had to work from day one.
02 · What We Did
- 1Redesigned the website around a free-estimate form
- 2Built a Google Ads Search campaign from scratch
- 3Set up conversion tracking for every quote request
- 4Targeted the GTA service areas they actually cover
03 · The Result
- Click-through rate
- 6.57%
- Clicks
- 501
- Leads
- 38
Based on Google Ads data from Aug 31–Sep 29, 2026.
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