Roofing · Website redesign + Google Ads
Quadrupling lead conversions for a Toronto roofer
Maple Shield was paying for clicks that rarely turned into leads. We fixed the site and the campaign together.
Key result
Conversion rate, up from 1.0%
01 · The Challenge
Maple Shield Roofing was already running Google Ads, but only about 1% of clicks turned into a lead. The budget was buying traffic, not booked roofing jobs, and the website wasn't built to turn visitors into quote requests.
02 · What We Did
- 1Redesigned the website around lead generation
- 2Improved Google Ads targeting
- 3Improved conversion tracking
- 4Optimized landing-page messaging and calls to action
03 · The Result
- Click-through rate
- 4.34%
- Clicks
- 206
- Leads
- 9
Based on Google Ads data from Sep 9–29, 2026.
Next case study
A new Google Ads campaign converting at 7.58% from launch
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